The Orb

Stand design and realisation for the Swiss company video intelligence (vi) at dmexco, Cologne 2016

Aiming to reshape the mobile video advertising space, vi required a design that reflects its aspiration and values. The briefing was to create a stand that delivers a strong statement for launching vi to the larger industry and provides a memorable space to meet and connect. 

The stand’s architectural framework is provided by “The Orb”, a ceiling-lighting construction that marks a welcoming and open meeting area, where visitors are warmly invited to engage and create business opportunities.  The Orb, while being a crisp and on-brand manifestation of the company's profile , it also had an strong visual and long range impact amongst the neighbouring stands like Google, Facebook, twitter, etc...

The challenges in this project were the size and location of the booth. That's exactly why The Orb was the perfect and most elegant solution to both visually enlarge the stand, and attract attention.

vi-dmexco-2016-alia-ramadan

Client: video intelligence  www.vi.ai

Design and realisation: Alia Ramadan

Photography: Maria Litwa

Creative partner: Sami Alaeddin

Copyrights @Alia Ramadan 2018