Aygo World Premiere - Geneva Motor-show 2014
Stand design and communication for the launch of the new Aygo at Geneva Motorshow 2014, with large integration of social media and interactive experience.
The task was to raise curiosity about the Aygo and to create moments worth sharing, by having eye catching elements, an inviting atmosphere, inspiring communication and a memorable visitors' experience.
While staging the new Aygo, it was crucial to create a surrounding that catches the visitors by offering areas of entertainment, relaxation, fun/play and creativity.
In congruence with the overall theme (playfulness and individuality of the Aygo) of the stand, the bar area offers a more “club/ lounge” atmosphere under the wave, being protected from the glare of the exhibition hall, creating a more intimate atmosphere.
The Selfies parkour: different symbols of the "blogger generation" were displayed on the stand --Giant Smileys, Ray-Bans, Hipster-beards, etc... created a direct link to the target group with a twinkle-in-the-eye message. A playful arrangement of symbols that activated associations in the minds of visitors and created a buzz on social media (blogs, instagram, facebook etc).
Design and Creative direction: Alia Ramadan
Déri design
Photography copyrights: HGEsch