The Cube - iQ area

"iQ" World Premiere, Geneva Motor-show 2008

 

For the "iQ" world premiere at the Geneva Motor-show 2008, Toyota dedicated a large area on its stand to introduce this new car. The area was designed to present and to interactively communicate the qualities and benefits of iQ as a compact urban city vehicle.

alia-ramadan-the-cube10.jpg
alia-ramadan-the-cube1.jpg

Design and Creative direction: Alia Ramadan 

Déri design 

Photography copyrights: HGEsch